Silver Spur is a unique boutique located in the heart of San Antonio that offers a diverse range of products from western wear to shabby chic. As part of a 2-week solo sprint project, I was tasked with increasing the store's online visibility & improving its digital storefront to attract more customers & boost sales. After conducting extensive research, I developed a comprehensive strategy that focused on creating a user-friendly website that showcased Silver Spur's unique brand identity & products. Using various design & development tools, I redesigned the website & optimized its usability, accessibility, & search engine ranking. The website was tested rigorously by user testers to ensure it was user-friendly & met their needs. The project not only increased Silver Spur's online presence but also helped them establish a stronger brand identity & attract new customers. Overall, this project demonstrated the importance of a well-designed & optimized online presence for small businesses to thrive in today's competitive market.